it's hardly unprecedented for the way brand Management works.
A friend and I were once given "kind permission" by DC Comics to run a "Batman" fan club and quarterly newsletter to celebrate the 1989 Warner Bros.' reboot. No license required, but some standards were expected.
We were allowed to discuss any aspect of "Batman" comics, TV series, cartoons or movies in our newsletter, but the only criticism of our first issue was that we'd used headings like "Bat News", "Bat Bookshelf" and "Kapow!". DC Comics and Warners were making a conscious effort to distance the 1989 film from the Adam West TV series.
Similarly, I'd turned up to a free sneak preview of the movie, hosted by a local comic shop. I wore my Robin outfit. As you do. A few days later, while negotiating a batch of free double passes to the gala premiere for our membership, the publicist mentioned that "someone" had turned up to the preview as Robin! (
) Our tickets were on the proviso that there be no costumed characters in our group at all.