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Old May 22 2013, 12:32 AM   #21
Christopher
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Re: Did Star Wars cash in on Star Trek?

Well, the dictionary just says it means to profit from a thing or use it to one's advantage. And Lucas has acknowledged that he did use Star Trek's reputation to his advantage, citing it as an example of a successful space opera in order to sell the studio on his movie and using a title that evoked it.
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