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Old May 21 2013, 02:14 PM   #810
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Flake wrote: View Post
Something overlooked by everyone when adjusting the old movies for ticket price inflation from 1979-1991 onward is the population of NA has increased by a great deal. Even though ST09 sold the most tickets of any Star Trek movie, the percentage of the population that went to see it was much less than TMP/TWOK/TVH maybe even TSFS?
True, and the funny part of it all is that for all of the in-house hype about this reboot production, the general public is not buzzing about this film at all. Early in the year, people were anticipating Iron Man (and easter eggs / subplots to future Marvel movies), but few--if any were looking forward or even mentioning ST. I've heard more public and industry talk about The Lone Ranger (of all concepts) than ST.

The status ST once enjoyed as "something to see" is not there anymore, but that's not entirely the fault of the underwhelming JJ films; years of lackluster, or just plain awful Berman TV series sent a torpedo into the body that has ST's cultural positon still in the ICU.
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