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Old May 21 2013, 03:06 AM   #795
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Phily B wrote: View Post
The Star Trek part was really hard to see above the INTO DARKNESS part too.
True. I think the whole "darkness" part of the marketing was a huge and tragic mistake. Outside of the Dark Knight (Keep in mind this is the freakin Batman we are talking about here) films I can't think of a huge blockbuster that was advertised as dark. The film wasn't dark, it was toned similar to the 2009 film. Heck, you can argue that the 2009 film is darker due to the destruction of Vulcan.
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