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Old May 21 2013, 12:52 AM   #784
Fleet Captain
Re: STID "tracking" for $85-90 million opening [U.S. box office]

This may seem like out there theory to some of you, but I honestly think one of the reasons for Trek 09's success was that it had far better trailers compared to ST: ITD.

The trailers for Trek '09 really pumped people up, I even remember plenty of non-fans talking about how they wanted to see the movie just by the trailers alone. I never heard the same sentiments from people who saw the STITD trailers. ITD trailers were nice, but they were not as epic and grand as Trek '09. That's partly why a huge mainstream audience flocked to see that movie.

Go to Youtube and compare to the trailers for Trek '09 to ITD,...Trek '09 is still stirring.

Here is a sample of Trek '09 trailers:

So I think it came down to marketing as well, they should have bragged about having Khan more instead of the big secret.
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