I still say that There should be some Abrams-verse novels in between STiD and ST3
. The Star Wars EU has always been huge, and that was probably part of what sustained its popularity up until the prequels (along with the special editions). I'm sure the comic books are nice, but that doesn't really interest me as much, although I would see a Star Trek movie regardless, so I'm probably not their target. The animated series idea is a good one too, but I think that a live-action Starfleet Academy series with young, good-looking actors is an even better idea.