It is, but there isn't much you can do if CBS control 95 percent of the franchise which is mostly TV based. We see a lot of Trek blu rays, DVDs, remasters, special editions etc etc for the old versions, what does the new version have? One movie, four years ago. They couldn't even do a animated series to appeal to children even if they wanted to.
They did mess up with the video game though, they need to just sell the vidya game license to a company with a good track record and let them do what they want. They might not earn as much money but it'll help with the film.