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Old May 20 2013, 04:06 PM   #715
The Transformed Man
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Out Of My Vulcan Mind wrote: View Post
The Transformed Man wrote: View Post
No the lesson to be learned here is don't open the film against other movies that are in direct competition with both demographics (younger=Iron Man 3, women= The Great Gatsby).
If you're going to release in the heat of the summer that's always going to be an issue. You just have to compete. And it's not always clear far in advance which films are going to hit big. Gatsby performed much better than initially expected.
But the problem is comparing it to the release of Trek 2009 which is very misleading. Trek 2009 went up against virtually no competition in the key demographics of under 25 and women. "X-Men Origins: Wolverine" was a modest hit, but underperformed with audiences and was quickly gone from theaters. The only "hit" film which skewed with women at that time was "Obsessed" with Beyonce, but even that was a modest hit and had begun to peter out by the time Trek hit screens. Paramount should have looked at a more advantageous release of mid-late April which would have essentially kicked off the summer and given it a head start against Iron Man.

As I said in another post Star Trek simply will never be able to compete with the likes of the Avengers, Star Wars, Iron Man, or Harry Potter's of this world. Paramount needs to be realistic with this franchise... there's money to be made, but there is still a stigma associated with the brand which it cannot overcome against those other franchises.

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