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Old May 20 2013, 03:54 PM   #714
Out Of My Vulcan Mind
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

The Transformed Man wrote: View Post
No the lesson to be learned here is don't open the film against other movies that are in direct competition with both demographics (younger=Iron Man 3, women= The Great Gatsby).
If you're going to release in the heat of the summer that's always going to be an issue. You just have to compete. And it's not always clear far in advance which films are going to hit big. Gatsby performed much better than initially expected.
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