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Old May 20 2013, 03:48 PM   #713
The Transformed Man
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Out Of My Vulcan Mind wrote: View Post
Sequels to well-liked films in this genre usually open bigger and then have shorter legs than the previous film, so the opening points to a lower domestic gross than Star Trek (unless we see something very unusual unfold, with a sci-fi action sequel that matches the legs of its predecessor). That's not a reason to panic. It'll still hit the numbers it needs to get a sequel. Paramount will be looking to increase appeal to women and the under-25s for the next one.
No the lesson to be learned here is don't open the film against other movies that are in direct competition with both demographics (younger=Iron Man 3, women= The Great Gatsby).

Yancy
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