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Old May 20 2013, 01:31 AM   #656
RAMA
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Out Of My Vulcan Mind wrote: View Post
RAMA wrote: View Post
The studio projected $80-100 million, so that's what they got. No real surprises.
The studio forecast was $100 million for the 4-day weekend. As the article points out, studios usually lowball their forecast so that the ultimate opening gross looks even better in comparison.
That's just not true, there was some industry talk about it before the debut, but every report I saw projected $80+ million. The fact that Variety predicted $85-90 million and it made $84 million shows it was pretty close to being on track.
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