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Old May 20 2013, 01:25 AM   #651
Phily B
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

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The studio projected $80-100 million, so that's what they got. No real surprises.
The studio forecast was $100 million for the 4-day weekend. As the article points out, studios usually lowball their forecast so that the ultimate opening gross looks even better in comparison.
164 million after just one week is not a failure. No matter how you try to spin it.
It was looking like it might fail at one point on Friday, but it's not a failure yet. Just a big disappointment.
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