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Old May 20 2013, 12:04 AM   #610
Admiral Buzzkill
The Legend
 
Re: STID "tracking" for $85-90 million opening [U.S. box office]

ralph wrote: View Post
Box office Mojo:
$ 84,091,000 USA
$80,500,000 Foreign Gross
= $164,591,000 Worldwide Gross. What do you think? disappointing or not that bad?
It's both.

Look at the title of this topic - that's what the movie was expected to do a couple of weeks ago. At the last minute Paramount decided to open it a day early, and their expectations climbed in the days before release. The movie has disappointed those late studio expectations. Nonetheless, this is a successful release so far; Paramount's getting the big bump up in foreign money that just about their entire marketing campaign - and to a great extent, the content of this movie - has been aimed at from the beginning.

Everyone breath into a paper bag for a couple of minutes, or something. Sheesh!
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