I understand that. But the references to old Trek (and sometimes _really_ old Trek) and efforts to maintain continuity with it are probably not directed at the average moviegoer.
Well, it's interesting because I guess the mixture of perspectives was one thing they were consciously playing around with by having the film intersect with TWoK at a key moment.
For some people, it's completely new. For others, it might seem new at first, but their friend recognizes it, or whatever. For others there will be something like a faint sense of deja vu. Some might only become conscious of it when Spock screams.
I don't know if I personally *like* it, but I can see why they thought it might be an interesting choice.