This is why the target audience is NOT Star Trek fans.
Well, they're certainly part of it. These movies are fan service overload.
I have several friends who are big Trek geeks, but I'm the only one who ever posts about it online. And we have different opinions about the movie and stuff. Imagine that
It's mainly online in threads like this where you get this factional thing, where it's the "whiney fanboys" against the movie's aggressive cheerleading squad.
Actually everyone I saw the movie with was taken out of the film by the Khan "quote" or whatever you want to call it, including myself, though I'm open to reassessing that upon second viewing.