They seem to like getting it in as much as possible. It's amazing how much fan service and easter eggs JJ and co put into these two Trek films, and yet still the extreme fanboys whine and complain.
Fanboys always whine and complain. If you don't give them new stuff, they want it. If you give them new stuff and it's not different enough, they complain that it's the same all over again. If it's different, it's not Star Trek anymore.
You just can't win. This is why the target audience is NOT Star Trek fans.