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Old May 18 2013, 10:22 PM   #384
Phily B
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

They made a mistake, if they had marketed Cumberbatch as Khan it might've done better. But it took us how long just to get a generic name? We knew nothing about him. You can have as good and powerful a performance as you like, but if your marketing is just him looking like a meanie moo with his back turned...
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