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Old May 18 2013, 11:00 PM   #379
Re: STID "tracking" for $85-90 million opening [U.S. box office]

The Transformed Man wrote: View Post
Casas9425 wrote: View Post
You have a popular villain like Kahn and you choose not to market him and you cast a pretty much unknown British actor to play him. That hurt the marketing and box office. If they had cast the more popular Benicio del Toro and marketed the movie around him as Kahn things would've been different.
Benicio del Toro is not a marketable actor, and most average filmgoers have no clue who he is. At best you might get a, "Saaaayyy... isn't that that guy from that film" kind of reaction.
I disagree completely. Cumberbatch is not a marketable actor because no one knows who he is. People know who Benicio del Toro is.

Last edited by Casas9425; May 18 2013 at 11:17 PM.
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