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Old May 18 2013, 09:53 PM   #377
The Transformed Man
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Phily B wrote: View Post
The Transformed Man wrote: View Post
Casas9425 wrote: View Post
You have a popular villain like Kahn and you choose not to market him and you cast a pretty much unknown British actor to play him. That hurt the marketing and box office. If they had cast the more popular Benicio del Toro and marketed the movie around him as Kahn things would've been different.
Benicio del Toro is not a marketable actor, and most average filmgoers have no clue who he is. At best you might get a, "Saaaayyy... isn't that that guy from that film" kind of reaction.

Even "John Harrison" wasn't well known, even if he appeared on the posters. The marketing seemed a bit all over the place to me.
If you wanted a name actor then they should have gone after someone like Javier Bardem. Frankly I loved Cumberpatch in the role.

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