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Old May 17 2013, 09:31 PM   #2626
trevanian
Rear Admiral
 
Re: STAR TREK INTO DARKNESS - Grading & Discussion [SPOILERS]

BillJ wrote: View Post
daveyNY wrote: View Post
ConRefit79 wrote: View Post
What finally convinced Paramount to throw so much money at a Star Trek movie anyway? They've always been so tight fisted before.
That's easy...

J. J. Abrams.
The need for a big Summer blockbuster.
Well, they only bumped it from xmas to summer after it was finished (Par had kept TREK clear of summer since TFF in the very competitive summer of 89), so more the need for just some kind of blockbuster.

The way Par looked at TREK clearly changed.

Compare: they threw nearly as much money at 1997's EVENT HORIZON (about 60 mil, though for some reason IMDB has it listed as 50 mil now -- I had a source put it at 75mil at that time, but nothing to back that up) as they did on any of the original TREK TNGfilms, yet there was certainly no guaranteed minimum return on EH like they had with the franchise.
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