Out Of My Vulcan Mind wrote:
That and frankly, who likes to go to a movie then have to get up and go to work or school the next day? I don't think the early openings are anything more than attempts to get buzz out there before the real weekend opening.
Some Thursday May openings have delivered very strong numbers. Indy 4
opened on a Thursday in May 2008 and did $25 million for the day. The Matrix Reloaded
did $37 million on its Thursday opening in May 2003 and Star Wars, Episode III
did $50 million on its opening Thursday in May 2005.
That's hardly a fair comparison though. Indiana Jones, The Matrix and Star Wars are JUGGERNAUTS of the box office. Of course Star Trek isn't going to pull in those kinds of numbers, especially
when it was a last-minute change.