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Old May 17 2013, 06:55 PM   #150
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

No,the day earlier release date is a good idea, because it gives Trek more time before the new Fast and Furious movie rolls out. I'm no expert on analyzing market or box office trends, but I think that the real test will be today's showing and not Thursdays, because the movie has been advertised for the May 17th release date for ages, and the date change was sudden and last minute. Most of the news I am seeing, are still saying that the movie has a good chance at reaching $100m by the end of Sunday. Also, aside form the sudden date change, Thursday is not a typical movie day for most people.
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