I will say this, and this is only anecdotal, the love for this movie is all over Social Media, especially tumblr. So I think it will get nothing but positive WOM.
Anything north of 100M and Paramount will be quietly happy, although not jubilant.
I think a lot of us here underestimate the Benedict Fangirl Base.
IMO Several tens of thousands of obsessive fangirls can make a huge amount of noise on something like twitter or tumblr but is totally not representative of the general audience as a whole, not when you expect 30 million admissions.
Admiral Buzzkill wrote:
14 million through Thursday is not low.
It is though. A number of sites quoted Paramount saying they hoped/expected 20m for Thursday. Its low. It includes Wednesday sneaks as well. $85 4-day is not good when people thought Trek would get $100+ 3-day up until only a month or so ago and now its 15m less for 4
days. With the competition exploding just 1 week after opening, Trek could find itself swept away by the shockwave..