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Old May 16 2013, 10:06 PM   #27
Allyn Gibson
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Re: Novels based on the movie cast.

While this article doesn't cover the novels specifically, The Wrap delves into the complicated relationship between CBS Consumer Products and Bad Robot over merchandise and other tie-ins.

Much to the dismay of Bad Robot, CBS' merchandising arm continued to create memorabilia and products based on the cast of the original 1960s series and market them to Trekkies. The production company did market research and found that there was brand confusion between Abrams' rebooted Enterprise crew and the one starring William Shatner and DeForest Kelley.
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