I have accepted a long time ago that the Trek I grew up with is gone, it's not coming back.
JJ Trek IS just popcorn action films, that's what sells now.
I enjoy the new movies for what they are, but the pioneer spirit, the ethics, the exploration is done. People don't want it.
It's a shame but that's just the way it is.
Anyone who misses "Star Trek" and isn't 100% satisfied with "JJ Trek" I suggest getting into the Star Trek books because the spirit lives on in those.