Re: Joss Whedon's S.H.I.E.L.D to ABC!
It is the opposite of 'Generic'. It is built off an existing and well known brand.
It has almost the whole Marvel universe to play with, even a lot of the stuff they can't use in movies.
"There is no reason why good cannot triumph as often as evil. The triumph of anything is a matter of organization. If there are such things as angels, I hope that they are organized along the lines of the Maffia." - Winston Niles Rumfoord.