That doesn't make it right!
We're not going to be able to convince them. They enjoy the new films and are willing to accept its new creator's vision of Star Trek characters, settings and technology.
Is that any different to "willing to accept" episodes like "Spock's Brain", the interpretations of the K/S fanfic of the 70s and 80s, Gold Key's bizarro comics, the hundreds of licensed novels, Filmation's TAS, several companies' not-quite-Trek RPGs that tweaked ST into a "battle" because exploration was too boring, switching Saaviks in midstream, "Myriad Universe" novellas and comics, the fanfilms of the recent decade...?
IDIC. Infinite Diversity in Infinite Combinations.