Re: STID "tracking" for $85-90 million opening [U.S. box office]
I have no idea how much they spent on marketing, but I can't imagine a $500m haul being a failure, unless they just way overspent
I think that $500m would be considered a success, especially considering how much competition it is facing, being between Iron Man 3 and Furious 6, and close to Man of Steel. Also, I am sure that DVD/Blue Ray sales also figure into the equation.
I have nothing tangible to back this up with whatsoever, but my feeling is $500m is the minimum "crack open the champagne" finishing line Paramount is aiming for. Anything more - the party just gets bigger!
YOU MONOTONE HUMANS ARE ALL ALIKE... FIRST YOU CONDEMN, THEN ATTACK.