View Single Post
Old May 14 2013, 06:38 PM   #64
Lieutenant Commander
Chrono85's Avatar
Location: USA
View Chrono85's Twitter Profile
Re: STID "tracking" for $85-90 million opening [U.S. box office]

I have no idea how much they spent on marketing, but I can't imagine a $500m haul being a failure, unless they just way overspent I think that $500m would be considered a success, especially considering how much competition it is facing, being between Iron Man 3 and Furious 6, and close to Man of Steel. Also, I am sure that DVD/Blue Ray sales also figure into the equation.
Chrono85 is offline   Reply With Quote