With a new Trek movie coming out there's going to be a push on Trek product to tie-in and build hype. This is normal, especially now that STID is a sequel to a popular movie. The hype will die down after STID's release as everyone turns their attention to the next major blockbuster (Man of Steele in June). There will be a brief resurgence in the fall when STID gets its DVD/blu-ray release and then that will be it, things will go back to normal. This will not lead to 90s esque oversaturation, we're not even anywhere near that and haven't been since the 90s.