An Organization realizes they messed up and sent stuff out early and announces it and people think if they get their order in now (AFTER the announcement) they will get their set early too? It would take the king of all idiots to believe that BBCA would leave any stone unturned to prevent further orders from being shipped early.
Exactly. I'm sure the shipping error was due to bad data in the database; the date for when the product could go out was incorrectly entered or some such. (This is why Amazon runs insane sales sometimes; their system is prone to bad data, and things get sold at ridiculous prices before the data gets caught.) And when they discovered that the product was out before the street date, BBC America got the date corrected in the database.