I'm just not sure who they are doing it for. New fans aren't going to care, and old fans are just going to find it jarring.
I think - along with the KHAAANN thing - it almost became too fanboyish. Whereas the first one tried to breakaway from the old one a more, this seemed to want to go back to it. The constant references were a little too much trying to show knowledge of the old.
It reminds me of times like those spin off Pocket Books you get, where you get Conn Officer 2 from an episode of season 2 of TNG in a Deep Space Nine spin off book in 2013.
Which is a shame, as they don't need to do that so much.