It's funny to see them get all excited about something we all know will turn out to be an absolute piece of crap.
The first wave of "import fighters" out of Detroit really were garbage. The Vega, the Pinto, the Mustang II and a slew of others. And that would persist for decades really as Detroit kept hoping consumers would eventually come back to Detroit iron. They just couldn't believe consumers would really abandon big cars and V8's and so they really weren't that committed to building a quality small car. It would take them decades to finally get the message.
Today I wouldn't hesitate to buy a Ford or GM over an import if I preferred the model, but twenty-five or so years ago there was no way in hell I'd have gone domestic.