Fans tend to go overboard, and discussions on the internet tend to get polarized very quickly. Probably some combination of those things.
This is exactly the way I see it. People start saying things like 'cerebral' to describe things that are simply a matter of preference that may be more subconscious, and go to great lengths to rationalize it. I've even seen a guy who did so with the movie Nemesis, and he actually did a decent job of it. The movie is still rubbish though.