Agreed. Trek doesn't make you check your brain at the door, that alone separates it from a lot of blockbusters. I just don't know why the need is often felt to elevate it to pretentious heights that it was never intended to reach, or worse, hold it to that standard as if it were supposed to reach for it.
Fans tend to go overboard, and discussions on the internet tend to get polarized very quickly. Probably some combination of those things.
It's true that a lot of Trek has been made in the television format, where the aims and requirements are different, and it's easier for Trek to be about one thing this week, and something else the next.
For now, we seem to be getting an attempt at "blockbuster Trek." So, that means an emphasis on action and excitement. Nothing wrong with that.