Re: STID "tracking" for $85-90 million opening
^I know a couple of young girls going to STiD because they're smitten with Cumberbatch and "the other lead guy". I was surprised they planned to go as they're the type that previously wouldn't be caught dead at a ST movie. I think it's a testament to how JJ and co. have remodeled the franchise into something non-Trekkies are willing to explore (even if for the superficial reasons above).
This is, excuse me ... a damn fine cup of coffee...