Yeah, I'm worried this won't sell much at all. Maybe they were hoping to get free advertising because the movie is coming out soon, but really the advertising department was apparently asleep on this one.
They probably realized the game was going to be a failure given its apparent low quality and thus declined to invest any additional money in marketing. An advertising campaign that would actually move the needle on sales would be enormously expensive so its likely they decided to just write off the losses.
The game is rocking a 38 score on Metacritic right now, with a 3.0 from users.