Re: Mad Men season 6 (spoilers)
Hmm, Peggy bats it outta the park by figuring out exactly what the client wants.
I'm really not sure what we were supposed to take away from that, because Peggy was just parrotting Don's old lines, and doing exactly what the client wants has usually been presented by the show as a bad thing.
Personally, I thought Don's pitch was much more memorable. Peggy's was basically just "Heinz: We exist!".
"I'm a white male, age 18 to 49. Everyone listens to me, no matter how dumb my suggestions are!"
- Homer Simpson