TWOK is turning into the millstone around Star Treks neck. Better to ignore it and come up with something original.
TWOK became the millstone the moment the original cast signed off at the end of TUC. Every film since has centered on giving the heroes a Khan-like villain to battle. Nemesis was the most shameless in the pilfering, but it affected GEN, FC, INS, and IX as well.
Yes your right.
I think the screenwriters must assume they can do better but they don't realise that it is totally unnecessary to even try. Just concentrate on writing your story as if TWOK never existed..