Art: BTW, are you in importing or exporting?
Anyway, I understand your points completely. The problem is that although those things you mentioned can work and do well, Star Trek had a reputation for trying to do all those things but stumble and fall at trying. At this stage, if they tried that formula (which in Trek's case was overused) and failed, we would not have seen any new Star Trek again for probably a long, long, long time.
At this stage, they did what worked, and it did that in spades. People I know saw the 2009 movie and loved it, and are now borrowing my DVDs of TOS. The best thing is happening in that they are digging the series immensely, and they definitely would not have touched it before seeing the movie.
The main thing, to me, is that Trek had tried for the route of moneymaker and good storyteller in a movie, but it didn't work as much as hoped for the general public (which, like it or not, is how a movie succeeds).