Yeah, the ending's probably the most visually impressive thing the show's done yet. Although Dany's far from my favorite character, she does occasionally have her moments of awesomeness.
The massacre at Craster's didn't QUITE live up to my expectations, felt slightly clunky, but definitely another scene I was looking forward to. The Great Sept of Baelor was a very cool looking new set. Poor Jaime. Not a good season for you, is it! (I guess that goes for Theon as well.)