They need to trend carefully with the next Trek show. If it flops, Trek will really be completely dead on tv for the next twenty years.
We can't have another terrible series like VOY or ENT.
The "It will make money just because it is Trek" mentality needs to DIE.
That is true, Star Trek will have to compete with TV's landscape not the one from the 60s, 80s or 90s.
In today's TV landscape, competition is fierce, we are in a golden age of television, with cable channels providing all sorts of quality shows, I would say we have more quality shows in the last decade then ever before in the history television. Star Trek has to step up its game to be competitive in today's TV market. At a minimum a Star Trek show will need an ongoing story, rather then being episodic series and it will need a better handle on characterization then something like Voyager or ENT.
The thing is, there is far more options to getting something to air now, then in the past, even if you couldn't get a cable company to support, you could show it on Amazon or Netflix.