I think TV has become more about background noise than straight up focused entertainment. It's on while you're texting, tweeting, and facebooking. There's no strict narrative on most reality shows, so you can catch something to bring out the lulz or the omg, and then go back to your 3.5" backlit social life without missing anything noteworthy.
Just a hypothesis.
I tried to make a deal with the Devil, once. Turns out I didn't have anything he wanted.
You will never find a more welcome hive of love and humility.