Considering that "transmedia" is all the rage in Hollywood right now, it is surprising that neither CBS nor Paramount have tried to exploit the Star Trek franchise that way. Tie-ins are still being treated the same way they were in the 1980s and 1990s.
I don't really have a problem with this, however. Transmedia projects up to this point (i.e. The Matrix
sequels) have seemed like ploys to get fans to buy as many things as possible (as well as an excuse for lacking narrative coherence) rather than honest attempts to exploit the narrative possibilities of various media platforms.