This flick is pretty much "Superman Begins." The only difference being that unlike Batman Begins they're going with a villian that is well known to the mainstream masses(which I guess it has a lot to do with Supes having a fairly handful of genuinely good villians). Not too thrilled, with Shannon's performance from this trailer(the viral message he did send was chilling and menacing) him in the trailer sounded kinda like a petulant child who need's a spanking.
All and all, the film is shaping out to be DC's answer to Iron Man. I doubt it'll make less then Begins, this flick will make more.