Trek toys have never been great toys nor have they sold very well. KRE-O is like LEGO in that it can sit on shelves after a movie is long gone. Movie based action figures can die very quickly once a film hits. Star Wars is an exception. To me the problem is that Trek needs good 3 and 3/4 figures like the Marvel, Star Wars and GI Joe lines. But they always get crappy 6 inch figures. At 6 inches, they have to be very well articulated to appeal to collectors.