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Old April 16 2013, 04:09 PM   #22
C.E. Evans
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Location: Saint Louis (aka Defiance)
Re: star trek into darkness action figures?

Toys are going the route of comic books in that they're becoming more and more a luxury item for a steadily dwindling customer base. Toys are already having a hard time competing with video games, but prices have skyrocketed in recent years to the point where the average 3.75-inch action figure these days is about 10 bucks in most retail stores.

But I think even big toy companies like Hasbro and Mattel realize they can't survive on the collector's market alone, so they've been recently introducing more affordable 3.75 superhero action figures (with simpler articulation) in the 6 dollar range. Hasbro could have done this with a Star Trek XII line, but they may be using Star Trek to push their Kre-O line, which has been generally unnoticed until now.
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