The only point I'm making is that it doesn't matter whether audiences have prior familiarity with a character. It's just a basic responsibility of any story to introduce and define the characters and situations for the audience, even if it's a re-introduction of ones established in a previous work. So whether a character is well-known to the bulk of the audience should be irrelevant to how the storytellers approach the tale. The ideal is to treat every story as if it's someone's first exposure to the characters, because it almost certainly will be for at least a portion of your audience.
This is exactly the approach that Stan Lee took when he was running Marvel. Every comic book is somebody's first comic book. Granted that led to a lot of over the top flash backs and such that look quite dated and corny today, but it is still possible to do well.