Posted by James Durdan:
We are seeing an interesting tactic here.
By making this announcement, TU manages now to deflect attention from them, and back to Paramount, and in one fell swoop reinforce Paramount as the bad guy.
Masterful! Nothing has really changed, because Paramount will never let this happen, releasing partial control of the franchise to a third party, but masterful. Kudos to TU for deflecting attention off of them for a few days!
Not sure if I would word it like that. Paramount is not the bad guy.