As a non comic book reader, I have to admit Ant-Man is the worst name ever
Will he catch on with the majorty of the cinema audience which are casual movie goers? or will he become like the HULK? unable to stand alone on a movie.
Hulk's inability to stand alone I think has more to do with limitations of the character himself. His origin story works well enough, but once you turn the focus away from Banner and start focusing on Hulk by himself, it gets harder to really explore his world in a 90 minute movie.
I had no real exposure to Ant-Man until I watched the cartoon "Earth's Mightiest Heroes," and I have to say that I think he will work just fine in the greater Marvel movie universe that they're creating. I mean, if they can make a Thor movie work, I think they can make Ant-Man work as well.